Sales Presentations

For a little background:  I am a Medicare Insurance Agent and a LegalShield Associate (you answered a question for me Week 1).  Every time I present, I am in a sales presentation. When I do LegalShield for Small Business Owners or presenting to Employees as an employee benefit, I feel like my content section is still a bullet list of features.  I am sprinkling in success stories of how people have used specific features however I want to make sure I'm not just listing off a bunch of things.  How do you make a sales presentation yet still cover the features of the benefit you're explaining?